Bychkov D., Young S.D.
Digital Health pp 179-187
In this chapter, we explore two potential methods of using social media sites to engage people and seek to use data from an academic Twitter handle to study whether they can be successfully applied to engage an audience in public health research. The two methods used are: (1) combining Twitter text with pictures to garner more engagement, and (2) inclusion of hashtags with text that is relevant and timely.