Hébert ET, Vandewater EA, Businelle MS, Harrell MB, Kelder SH, Perry CL
Tob Regul Sci.;4(1):644-655. doi: 10.18001/TRS.4.1.10.
We used ecological momentary assessment (EMA) to examine young adults’ attitudes towards pro-tobacco messages encountered in real time and their association with intentions to use tobacco. Young adults (N = 92, ages 18-29) recorded sightings of marketing or social media related to tobacco in real time via mobile app for 28 days. Participants reported message characteristics, their attitudes towards the message, and intentions to use the depicted product for each submission. We used generalized linear mixed models to examine factors related to attitude towards message and intentions to use tobacco.