Kwan BM, Bryan AD, Sheeran P
Psychol Health. 2018 Jan 25:1-18. doi: 10.1080/08870446.2018.1429612
Exercise behaviour change involves multiple experiences with success and failure. The Model of Action Phases (MAP) offers a dynamic account of how success and failure influence both immediate evaluations and future decisions and actions. However, predictions from the MAP have not been formally tested.