Pew Research Center Uses App-based Experience Sampling for 2015 Study

By May 29, 2015 October 7th, 2018 Experience Sampling

So, say that you want to study how people use their smartphones phones in their daily life. And say that you want really accurate data. Because let’s say Lord knows even you, an esteemed researcher, can misjudge how much time you spent surfing the web, texting your grandma, or playing Angry Birds on your phone in the past day (let alone the past month, or year). Shoot, you’re only human.

But say that every couple years your research group studies cell phone use in the United States. So what would you, brilliant researcher, do to resolve the issue?

Ah– use the experience sampling method, of course.

And to make it more genius, you have the participants use their own smartphones, using an app, to do it. (Thank you, grandma, other people now think I’m special, too.)

 “Why?”“The war, goose! The war’s going to start any day, 300-101 test download and you 210-060 braindumps don’t suppose any of us would 300-101 test download stay in college with a war going on, do you?”“You know there isn’t going 300-101 test download to 300-135 item pool be any war,” said Scarlett, bored. “It’s all just talk. Why, 300-101 test download Ashley Wilkes and his father told Pa just last week 300-101 test download that our commissioners in Washington would come to—to—an—amicable agreement with Mr. Lincoln about the Confederacy. And anyway, the Yankees are too scared of us to fight. There won’t 300-135 item pool be any war, and I’m 300-101 test download tired of hearing 300-135 item pool about it.”“Not going to be any 300-135 item pool war!” cried 300-101 test download the twins 210-060 braindumps indignantly, as though they had been defrauded.“Why, 300-135 item pool honey, of course there’s going to be a war,” said Stuart. The Yankees may be scared of us, but after the way General 300-135 item pool Beauregard shelled 210-060 braindumps 300-135 item pool them out of Fort Sumter day 210-060 braindumps before yesterday, they’ll have to fight or stand branded 300-135 item pool as cowards before the whole world. Why, the Confederacy—”Scarlett made a mouth of bored impatience.If you say ‘war’ just once more, I’ll go in the house 210-060 braindumps and shut the door. I’ve never gotten 300-135 item pool so 210-060 braindumps tired of any 210-060 braindumps one word in my life as ‘war,’ unless it’s ‘secession.’ Pa talks war 300-101 test download morning, noon and night, and all the gentlemen who 300-135 item pool come 300-135 item pool to 300-101 test download see him shout about Fort Sumter and States’ Rights and 300-135 item pool Abe Lincoln till I get so bored I could scream! 210-060 braindumps And that’s all the boys talk about, too, that and their old Troop. There hasn’t been any 300-101 test download fun at any party this spring 300-135 item pool because the boys can’t talk about anything else. I’m mighty glad Georgia waited till after Christmas before it seceded or it would have ruined the Christmas parties, too. 210-060 braindumps If you say 300-101 test download ‘war’ again, I’ll go in the house.”She meant what she said, 300-135 item pool for 300-101 test download she could never long endure any conversation of which she was not the chief 210-060 braindumps subject. But she smiled when she spoke, consciously 300-101 test download deepening her dimple and fluttering her bristly black lashes as swiftly as butterflies’ wings. The boys were enchanted, as she had intended them to be, and they hastened to apologize 210-060 braindumps for boring her. They thought none the less of 300-101 test download her for her lack of interest. Indeed, they 210-060 braindumps thought more. War was men’s business, not ladies’, and they 210-060 braindumps took her attitude as evidence of her femininity.Having maneuvered them 210-060 braindumps away from the boring subject of war, she 300-135 item pool went back with interest to their immediate situation.“What did your mother say about 210-060 braindumps you 300-135 item pool two being expelled again?”The boys looked uncomfortable, recalling their 300-101 test download mother’s conduct three months ago when they had come home, by request, from 210-060 braindumps 300-101 test download the University of Virginia.“Well,” said Stuart, “she hasn’t had a chance to say anything yet. Tom and us left home early this morning before she got up, and Tom’s laying out over at the Fontaines’ while we came over here.”

Well that’s exactly what happened for Pew Research Center for their “US Smartphone Use in 2015 Study.” Pew used a smartphone app to measure how people used their smartphones in daily life. However, they were also testing app-based method out, so they used half online surveys, and half mobile app surveys in their study.

Here’s what they found:

1. “Immediate responses and feedback can be helpful and revealing.”
They were able to ask “in the past hour,” which was more specific and revealing than “frequently,” asked in other survey types.

2. “App response rates were lower than Web rates”
This interesting finding was likely, “due to the fact that many panelists assigned to use the app had trouble using it because they didn’t know what an app was, how to download it or how to use it even though they own a smartphone.”

3. “App and Web respondents look similar demographically, and their answers basically did not differ.”
Jolly good.

4. “There are some advantages to using apps for “experience sampling” of this kind.”
These include other possible functions that were not used in the current study, such as using GPS location, and that data can be gathered without an internet connection (unlike, obviously, online surveys).

5. “Using apps in survey research also has its disadvantages: It can be costly and be limited in terms of design and devices.”
Vendors that offer “pay-per-survey” services can cause studies to be expensive. Further “the design [of the app] limited our ability to provide randomized-response options and provided limited options in terms of navigation buttons and check boxes.”

Now, LifeData could have happily resolved these disadvantages, with their unlimited number of delivered surveys, and variety of response interface options, which can, also, be randomized. (To learn more about LifePak features, click here.)

As Pew Research, and we, have found, new insights and more accurate data about daily life can be discovered using the absolutely exhilarating method of app-based experience sampling.