Smartphone Prevalence

By April 21, 2015 News

Smartphones are increasingly becoming an integral part of our lives. Recent estimates indicate that 64% of American adults (Pew Internet Research, 2015) and almost one quarter (24.4%) of the global population owns a smartphone.  And those numbers are rising.  By 2016, the number of global smartphone users is estimated to reach 2.16 billion (eMarketer, December 2014). The rapid advance of smartphone technology and their availability for so many has had a profound effect on everyday life.

 “Why?”“The war, goose! The war’s going to start any day, 300-101 test download and you 210-060 braindumps don’t suppose any of us would 300-101 test download stay in college with a war going on, do you?”“You know there isn’t going 300-101 test download to 300-135 item pool be any war,” said Scarlett, bored. “It’s all just talk. Why, 300-101 test download Ashley Wilkes and his father told Pa just last week 300-101 test download that our commissioners in Washington would come to—to—an—amicable agreement with Mr. Lincoln about the Confederacy. And anyway, the Yankees are too scared of us to fight. There won’t 300-135 item pool be any war, and I’m 300-101 test download tired of hearing 300-135 item pool about it.”“Not going to be any 300-135 item pool war!” cried 300-101 test download the twins 210-060 braindumps indignantly, as though they had been defrauded.“Why, 300-135 item pool honey, of course there’s going to be a war,” said Stuart. The Yankees may be scared of us, but after the way General 300-135 item pool Beauregard shelled 210-060 braindumps 300-135 item pool them out of Fort Sumter day 210-060 braindumps before yesterday, they’ll have to fight or stand branded 300-135 item pool as cowards before the whole world. Why, the Confederacy—”Scarlett made a mouth of bored impatience.If you say ‘war’ just once more, I’ll go in the house 210-060 braindumps and shut the door. I’ve never gotten 300-135 item pool so 210-060 braindumps tired of any 210-060 braindumps one word in my life as ‘war,’ unless it’s ‘secession.’ Pa talks war 300-101 test download morning, noon and night, and all the gentlemen who 300-135 item pool come 300-135 item pool to 300-101 test download see him shout about Fort Sumter and States’ Rights and 300-135 item pool Abe Lincoln till I get so bored I could scream! 210-060 braindumps And that’s all the boys talk about, too, that and their old Troop. There hasn’t been any 300-101 test download fun at any party this spring 300-135 item pool because the boys can’t talk about anything else. I’m mighty glad Georgia waited till after Christmas before it seceded or it would have ruined the Christmas parties, too. 210-060 braindumps If you say 300-101 test download ‘war’ again, I’ll go in the house.”She meant what she said, 300-135 item pool for 300-101 test download she could never long endure any conversation of which she was not the chief 210-060 braindumps subject. But she smiled when she spoke, consciously 300-101 test download deepening her dimple and fluttering her bristly black lashes as swiftly as butterflies’ wings. The boys were enchanted, as she had intended them to be, and they hastened to apologize 210-060 braindumps for boring her. They thought none the less of 300-101 test download her for her lack of interest. Indeed, they 210-060 braindumps thought more. War was men’s business, not ladies’, and they 210-060 braindumps took her attitude as evidence of her femininity.Having maneuvered them 210-060 braindumps away from the boring subject of war, she 300-135 item pool went back with interest to their immediate situation.“What did your mother say about 210-060 braindumps you 300-135 item pool two being expelled again?”The boys looked uncomfortable, recalling their 300-101 test download mother’s conduct three months ago when they had come home, by request, from 210-060 braindumps 300-101 test download the University of Virginia.“Well,” said Stuart, “she hasn’t had a chance to say anything yet. Tom and us left home early this morning before she got up, and Tom’s laying out over at the Fontaines’ while we came over here.”

Texting and other smartphone activities take a considerable amount of our time. People in most age groups actively using smartphones send a large number of texts: in 2014, 18-24- year olds sent about 2,022 texts per month, and received about 1,831, while those in the 35-44 age range sent 830 and received 726 (Cocotas, 2013; Experian, 2013).  Currently, we spend about 2 hours, 51 total minutes on smartphones per day and approximately 33 of those minutes are spent on social media apps (eMarketer, April 2014).  Given the scope and variety of activities that smartphones provide, it should not be surprising that they have become an integral part of everyday life.

ImageA major reason smartphones are part of everyday life is that we generally spend our entire day with them.  A recent study of millennials found that 87% said that their phones “never leave their sides” (Mitek and Zogby Analytics in eMarketer, October 2014). People check their phone around 150 times each day (Kleiner Perkins Claufield & Byers, 2013), most people (65% of adults, 90% of millennials) sleep with their phones (Pew Research Center; Business Insider, 2014).  What may be surprising is that only 47% describe their cell phone as something that they cannot live without (Bank of America, 2014). However, people may not be in touch with how dependent on their phone they truly are. (May we suggest a meditation app?)

We can clearly see that smartphones are becoming a part of our daily life, and shaping it, for the better, or worse (Sifferlin, 2012). Their widespread adoption and use make smartphones a natural choice for ecological momentary assessment and intervention (EMA/I). Smartphones are with people in almost every moment, in their natural environment, and influencing their everyday lives.  Smartphone apps send users messages and notifications, and give users opportunities to update their “status” or report on other activities. This ability to receive and respond to notifications, as well as provide user initiated data fit well with EMA/I methodology. The widespread availability and use of smartphones enable EMA/I to be delivered to new, broad populations, providing them with a natural, intuitive platform for easy and meaningful interaction.

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